Bluehenge Capital Partners (Bluehenge) is pleased to announce the successful exit of its investment in Alliance Distribution Partners (Alliance), a leading wholesale distributor of industrial safety and welding products.

Bluehenge partnered with Alliance in 2023, providing flexible capital and strategic support to help the company build on its strong foundation and pursue growth opportunities. The partnership was centered on alignment, supporting an experienced management team while ensuring the business had the resources and flexibility needed to expand.

During the investment period, Alliance continued to execute on its proven model, strengthening customer relationships and expanding its product offerings, particularly within the welding channel. Bluehenge’s role focused on supporting these initiatives by aligning capital with the company’s growth trajectory, maintaining stability across operating environments and serving as a responsive partner as management evaluated strategic opportunities.

“They offered us not just capital, but strategic insight and connections that supported our growth across product management, sales and new channels,” said  Roger Woodward, the president of Alliance. “They became true partners in the business.”

The transaction reflects Bluehenge’s broader approach to investing, partnering with strong operators, providing flexible and right-sized capital solutions and remaining engaged without being intrusive.

Equally important to the success of the partnership was the cultural alignment between the two organizations. Built on transparency, trust and shared values, the relationship enabled clear communication and effective decision-making throughout the investment lifecycle.

The successful exit of Alliance underscores Bluehenge’s commitment to supporting lower middle-market businesses with thoughtful capital and a partnership-driven approach.

About Bluehenge Capital Partners

Bluehenge Capital Partners is a Baton Rouge, Louisiana-based private equity and private credit investment firm offering creative capital solutions for lower middle-market businesses across a variety of industries. Managing over $400 million of assets, Bluehenge partners with management teams to support buyouts, acquisitions and growth initiatives across its nationwide footprint.

About Alliance Distribution Partners

Alliance Distribution Partners provides a vast selection of over 300,000 products from 200 leading industry brands through various reseller channels. Initially established as an industrial supply wholesaler, Alliance has expanded to serve as a supply chain resource for retailers, omnichannel wholesalers and integrated supply resellers throughout the United States, with a strong commitment to helping customers succeed in their respective markets.